Strategic Marketing and Creative Services
Strategic Marketing Approach
Marketing promotions are “strategic” when they link your business development goals to your target audience with tactics that deliver.
Informed by over 30 years of advertising copywriting experience, we focus on learning five key things.
Then helping our clients connect with their target audience to drive business development and meet their goals.
Target
Who is your target audience? What are their needs?
Beliefs
What do they care about (what beliefs do they hold and what motivates them)?
Decision
What promise will prompt them to act on your offer?
Differentiate
How does your offer differentiate you from the other guys?
Marketing Mix
What are the best, most efficient marketing channels to reach them?
Strategic Creative Services
Creative services are “strategic” when they focus on making an emotional connection with your target audience.
Prettiness and personal taste are less important.
Bartlett:creative develops brands and successful messaging. We’ve been doing it for over 30 years.
Outsourced Marketing Manager
Your organization may be in need of an outsourced marketing manager.
Outsourced guidance takes many different forms. We can explore together and determine what works for your company.
Contact Rob Bartlett for insight and guidance.